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Senior Product Marketer, Joule

In this role, you’ll drive key parts of the marketing and overall business strategy for Joule Sous Vide, our smart kitchen device. We’re a lean team, so everyone pitches in on everything—you need to be ready to jump into big-picture strategy but also take on detail-oriented execution. If you’re the type of person who loves to work on everything from creative directing retail displays to analyzing competitive trends to modeling sales forecasts, this is the job for you. You’re a full-stack marketer and all-around businessperson, but you have one area where your skillset goes deeper. Whether that knowledge is in retail marketing, pricing strategy, partnerships, referral programs, or another area, you’ll be expanding our expertise in some way—in addition to adding serious business acumen and a can-do attitude.

Responsibilities:

  • Provide marketing direction and manage partner communications as needed for development of retail displays, packaging, and other marketing materials
  • Manage day-to-day relationships with retail partners like Amazon and Sur La Table, particularly with regard to content, advertising, and promotions needs
  • Work with finance and communications colleagues to determine discounts, timing, success metrics, and promotion strategies, both for broad campaigns and targeted deals
  • Manage referral marketing campaigns and affiliate marketing opportunities
  • Define special offers, including but not limited to price reductions and drive execution for running those offers (e.g., free Premium with Joule for a limited time)
  • Stay up to date on trends in the smart kitchen and sous vide landscape, recommending strategies to ensure Joule continues to increase market share
  • Closely follow competitor actions and advise on how we should adjust pricing, product lineup, positioning, or advertising strategy for Joule accordingly
  • Closely follow Joule sales trends, digging into causes behind any anomalies and recommending plans of action to ensure we meet our goals
  • Work with finance and operations colleagues to set, and revise as necessary, overall revenue and sales targets/forecasts by product and retail channel
  • Identify and develop high-value strategic partnership opportunities

Qualifications:

  • Ability, willingness, and drive to jump into any task that needs doing, even if it’s something you haven’t done before or that you used to delegate
  • Experience working and leading cross-functionally—from operations to software to creative—and influencing across teams to execute on your ideas
  • Strong business acumen and sense for marketing and pricing strategy; MBA or consulting/banking experience could be strong backgrounds for this role
  • Strong creative marketing intuition and understanding of brand strategy
  • Fearless approach to arguing for your ideas, but a willingness to change your mind when presented with conflicting evidence
  • Quantitative and analytical toolbox, including advanced Excel skills around analyzing data and building models
  • Comfort navigating an ambiguous, low-structure environment; experience in high-growth startups is a plus
  • Experience marketing consumer technology products is a big plus
  • Minimum 5–7 years of work experience
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